When it comes to selling your home first impressions her key.
Most buyers check out homes online before making the decision to go see them in person. If they don't like what they see in your photos you won't make the cut when they go see homes with their agent. The first few weeks your home is on the market are the most important, so it's crucial to have your home ready to show at it's best before going on the market to get it sold quickly and for more.

Home staging seems to be all rage in Real Estate the past few years. Bruce & Tanya have been staging homes together back before the term was even coined by all the home decorating shows on T.V. Most Realtors have jumped on the staging bandwagon, but most of them don’t offer it for free as a selling strategy. Most Realtors expect the seller to pick up the extra charge to have the home professionally staged. Bruce & Tanya feel so strongly about staging that they include a complimentary staging consultation as part of their regular services when you list your house with them. This is just one more thing that sets Bruce & Tanya apart from the crowd when it comes to Realtors.

They will come to your house and do a staging “walk-through” before your house goes on the market to make suggestions on things that need to be fixed, removed, put away or changed. They will help you re-arrange your furniture to make the rooms look their absolute best and if needed, they will bring in pieces from their own personal staging inventory to help accent the rooms.

Just like our marketing plan, the staging program is modified to fit each individual house. Some houses may just need to be de-cluttered and cleaned, some may need pieces of furniture brought in to fill out an empty room and others may need to be partially remodeled. Tanya and her associates have an unbelievable natural talent for staging. Their keen sense of color choices, furniture placement and décor truly make them a force to be reckoned with. She has complimented her unparalleled natural talent for staging with classes, seminars, workshops and has even received a professional staging certificate. When she stages a house, it sells! If you would like to ask Tanya a question about decorating or staging your home click here to send her a message: Ask Tanya


What Exactly is Staging?
Put simply, staging involves neutralizing and depersonalizing your home so that more potential buyers can envision themselves living there. Staging makes your house look bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy it.

Top 10 Reasons You Should Professionally Stage Your Home:
*From Home Staging Resource—

  1. You will make more money. U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home.
  2. Your house will sell faster, which equals less headaches and hassles.The New York Village Voice reported that the average number of days an un-staged home is on the market is 30.9 versus 13.9 for a staged home.
  3. The cost of staging doesn’t cost a dime. In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.
  4. Most home sellers cannot view their house objectively. If you can’t see objectively, you can’t package effectively. Have a staging professional get your home into its most advantageous condition for showing.
  5. You’ll have less guesswork and “Do It Yourself” work.A professional home stager can manage your projects from start to finish. Or, they can give you a detailed enough report based on their extensive knowledge and training to have you “do it yourself”.
  6. Only 10% of home buyers can visualize the potential of a home. This is why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.
  7. The longer your home is on the market, the lower the price will be. So stage first! According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Don’t be in a position where you have to lower your price. Have your house staged first!
  8. The money you make may be tax-free. The money you spend is tax deductible. Take advantage of a possible tax-free capital gain by getting every dollar possible!
  9. Leaving your house in “as is” condition will help sell the competition.Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations. Successful agents know that the key to selling competitively is profession staging.
  10. You can relax. You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!

Photos Courtesy of Decor Decorum, LLC

Most of the time it's just a matter of some do-it-yourself home improvements and light staging. Bruce & Tanya have many trusted contractors that they have used for years that they can refer you to to get the job done when needed as well.

Return on Staging Investment

Based on HomeGain's 2012 Home Improvement Survey, where nearly 500 real estate agents nationwide were surveyed to determine the top 10 low cost*, do-it-yourself home improvements for people getting their home ready to sell.

The top 5 nationwide home improvements Realtors recommend to home sellers, based on average cost & return on investment (ROI) to sellers, are:

Rounding out the top 10 DIY home improvements are:

*The term “low cost” is defined as less than $5,000.

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Bruce & Tanya and Associates               
RE/MAX Executives                                        
8442 Old Keene Mill Road
Springfield VA 22152
Office: (703) 239-2525
Fax: (703) 239-1551
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